Advertising With Pay Per Click - Don’t Throw Money Down the Drain on Worthless Clicks
July 10, 2008 9:07 pm PPC AdvertisingWhen advertising using Pay Per Click, there are a few safe guards and strategies you need to have in place, to show a positive ROI “Return On Investment”. Search Engines determine how much you pay for clicks, based on your quality score. Your Quality Score determines how much you pay for clicks. In simple terms, if your quality score is lower than another marketer, you’ll pay more for the same keyword.
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