How Effective is Pay Per Click Advertising?

July 22, 2008 9:07 pm Mike Rotkin PPC Advertising

Pay-per-click advertising has been around for about the last 8 years but made widely popular with the success of search engine giant Google. The idea is that when someone does a search online, they are looking for something specifically and it is a good opportunity for an advertiser to have a relevant message displayed.

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