Introduction to Pay-Per-Click (PPC) Advertising
November 7, 2008 10:11 pm PPC AdvertisingMillions of searches are made on the Web every day, encompassing every conceivable kind of product and service. The results of these searches appear in the free listing, occupying most of the search engine results page, and in smaller areas at the side, top or bottom of the page, sometimes known as “sponsored ads”.
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