Search Engine Minimization – Improving Google Rank is more about SEM than SEO

Are you finding the term SEO leaving your tongue more and more these days?. If you are, then consider a fresh perspective on the subject – that SEO is but a small part of what’s needed to boost Google rankings. Far too many are mistaken in thinking it’s all that’s needed! In fact, SEO (or search engine optimization) mostly gets you “on the grid” – whereas most of your competitors are likely doing the real work of SEM, or search engine marketing.

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